BAM Marketing Congress 2017
Theme: The inconvenient truths of marketing in a digital era”
- First inconvenient truth: Marketers do not know their consumers
- Second inconvenient truth: The New Economy creates less value than the old one
- Third inconvenient truth: Technology is more important than content
- Fourth inconvenient truth: Traditional media are doing very well
Discover the Congress Magazine
This postcommunication magazine is sent to all congress participants and BAM members, with extra interviews with keynote speakers and background content about the congress.