BAM Marketing Congress 2018

Theme: The Meaningfulness of Marketing

The Belgian Association of Marketing wants to put meaningful marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumer' and collective well-being. Brands that resonate with employees. Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding? For sure. But we always look at the bright side of life.

    The meaningful sub-themes

    Technology

    Technology and Speed Fighting Each Other

    Relationships

    The Miracle of Redesigning Relationships

    Happiness

    Creating Happiness in the Middle of the Congress

    Media

    Death and Rise of Media Tycoons

     

    Discover the BAM Gazette

    This postcommunication newspaper, sent to all congress participants and BAM members, was personalised with regards to language, gender, membership, company, sector and advertisements. BAM won a BOCA Award for this in May 2019.

    The BAM Gazette NL

    NL version

    The BAM Gazette FR

    FR version