Belgian Marketing Awards

Because meaningful marketing needs to be rewarded

The Belgian Marketing Awards reward companies and individuals who are successful in meaningful, customer centric transformations and innovations. These awards were founded by six business- and marketingorganisations: ACC, BAM, BMMA, CUBE, UMA and VBO/FEB. 

On Thursday 3/12, the winners will be announced during the BAM Marketing Congress. 

Submit nomination here

 

Organized by: 

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About the Award

With the Belgian Marketing Awards the six leading organisations wish to honour mature or young companies as well as marketing professionals who distinguish themselves by meaningful, customer centric transformations and innovations.

The final goal of the Belgian Marketing Awards is to promote best practices and to create a source of inspiration for all passionate marketers. Because we believe that, in order to be meaningful, marketing should help drive positive changes in society.

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The Categories & Selection Criteria:

Belgian Marketing Company of the Year

With this award we want to foster best, meaningful marketing practices - based on a strong customer centric strategy  -  which deliver superior business results. This award is for the company  that best managed to overcome unexpected challenges, showed thought leadership and hence succeeded to sail through rough seas while staying true to its strategy, delivering superior business results and acting in coherence with the Meaningful Marketing framework

Criteria:

  • The brand, company or organization exists/is active on the Belgian market for more than 5 years.
  • Within the company/organization, marketing has for years played a clear, leading role in determining vision, purpose, strategy and business operations, i.e. customer-centric entrepreneurship has been successfully integrated into strategic business operations.
  • The brand, the company, the organization has an impeccable reputation
  • The brand, the company, the organization has implemented a successful customer-centric innovation/transformation over the past 3 years.
  • In recent years the marketing team has built bridges between value chain, internal functional divisions, consumers/customers and stakeholders/environment.
  • The brand, company, organization contributes/is willing to contribute to the promotion of the marketing profession by actively promoting its marketing vision and sharing its knowledge (with the aim of spreading vison and knowledge to the wider audience).
  • The case concerns an organization in the Adulthood phase of the lifecycle.

 

Young Belgian Marketing Company of the Year

With this award we want to foster best, meaningful marketing practices - based on a strong customer centric strategy  -  which deliver superior business results. However, this award is for the young company  that best managed to overcome unexpected challenges, showed thought leadership and hence succeeded to sail through rough seas while staying true to its strategy, delivering superior business results and acting in coherence with the Meaningful Marketing framework

Criteria:

  • The brand, company or organization exists/is active  on the Belgian market for less than 5 years and  for at least 2 years.
  • The brand, company, organization has an impeccable reputation
  • The brand, company, organization has introduced a successful customer-centric innovation in the period between 2 and  5 years.
  • The brand, company, organization is willing to contribute to the promotion of the marketing profession by actively promoting its marketing vision and sharing knowledge (with the aim of spreading to the wider audience ).
  • The case concerns a brand, company or organization in the start/development phase of the lifecycle.

 

Marketing Leader(ship) of the Year

This award is open to all marketing professionals or similar who have overall responsibility for their companies marketing ( or growth, customer centric ) strategy and delivery. this award is for the leader who best managed to overcome unexpected challenges, showed thought leadership and hence succeeded to sail through rough seas while staying true to its strategy, delivering superior business results and acting in coherence with the Meaningful Marketing framework

Criteria:

  • Candidate is Belgian or active in Belgium
  • Candidate has at least 10 years of professional experience
  • Candidate operates at management level (i.e. member of an important decision-making body within the organization)
  • Candidate has achieved one or more business successes over the past 3 /5 years thanks to a thorough customer-centric, marketing policy, i.e. is (as client or entrepreneur) strategically, organized and consciously committed to marketing and customer-centric entrepreneurship.
  • Candidate plays a central role in creating value for all stakeholders.
  • Candidate plays a determining, stimulating role with respect to the cooperation/ collaboration between different functions/departments inside the organization but also with respect to collaboration with customers and external partners.
  • Candidate combines a strong marketing vision, execution power and innovation speed.
  • Candidate is a marketer or entrepreneur from whom colleagues can learn something.
  • Is eager to become a good ambassador for the marketing profession (internal and external).