11.300 € for "Pakje Van Je Hart"!

For many children, celebrating Christmas with 'packages' is not obvious, because 1 child in 5 in our country grows up in poverty. Pakje Van je Hart by JOE wants to do something about that. The BAM Marketing Congress gave the initiative a nice boost.


Pakje Van Je Hart 

Pakje Van Je Hart is an initiative of radio station JOE. They want to bring a little bit of happiness in the houses of underprivileged children by putting under their Christmas tree some wonderful gifts.

On Thursday 8th December the Congress attendees were able to donate a gift, because JOE came to the parking lot of the BAM Marketing Congress with his big “Pakje van je Hart”-truck. The presence of the truck was broadcasted live on the radio.

Thanks to the attendees of the BAM Marketing Congress and several BAM members we were able to donate 11.300 Euros to Pakje Van Je Hart. In total, a whopping 1.243.640 euros was collected. We hope to make many children happy during the Christmas holidays.

Do you still want to contribute to his beautiful initiative and donate a gift? It is very easy. Choose one or more gifts on the Pakje Van Je Hart website.

Pakje Van Je Hart


The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.