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Programme

The next edition of the BAM Marketing Congress will take place on Thursday 5 and Friday 6 December 2024. During 2 days more than 60 speakers on 5 different stages (2 stages and 3 labs) will fuel us with inspiration.

Discover here the full programme of the 43th edition of the BAM Marketing Congress.

Choose a day, topic and stage.

Click on the speaker slot to get more information about the speaker and his session
Click on the calendar icon, to add the speaker slot directly to your personal Google calendar. Programme hours may change, so be sure to check for an update before the start of the Congress

5 December

6 December

Marketing Village

Welcome Breakfast

08:00 - 09:00

Coffee Break + Meet the Expert

10:00 - 10:30

Lunch Break + Meet the Expert

12:10 - 13:30

Coffee Break + Meet the Expert

14:35 - 15:10

Afterwork Drink

16:30 - 18:00

Inspire Stage

Opening session: Steven Verbruggen - Congress Captain

09:00 - 09:15

2025 Action Plan: Mastering Marketing Trends for Revenue Growth

09:15 - 10:00

Transforming to unlock adaptive and data-driven value

10:30 - 11:00

The urgent need for agency transformations

11:05 - 11:35

Human + AI: Reinventing The B2B Buying Experience

11:40 - 12:10

Pelle Guldborg Hansen

The ABCD of Choice Architecture

13:30 - 14:00

The Future of Beauty: L'Oréal's Beauty Tech Revolution powered by AI

14:05 - 14:35

How to understand those who cannot be understood

15:15 - 16:00

Cracking the Code: A debate on leading multigenerational teams

16:00 - 16:30

Engage Stage

Optimizing Your Brand’s Content Lifecycle, from Strategy to Distribution

10:30 - 11:00

yannick de smedt

Yannick De Smedt

7 Important lessons for marketers to succeed in the short & long term

11:05 - 11:35

Bjorn Van der Cruyssen

Bjorn Van der Cruyssen

Navigating Multi-Brand Marketing Strategies

11:40 - 12:10

Maarten Van Pellicom

Maarten Van Pellicom

The Tiktokification of our world

13:30 - 14:00

Peter Craeymeersch

From Vision to Victory: Meet the winners of the Belgian Marketing Awards 2024

14:05 - 14:35

B Lab

Retail Media Masterclass: Unlocking High-Impact Activations to Drive Business Growth for Your Brands

10:30 - 10:45

How immersive mixed reality is reshaping customer experiences.

10:50 - 11:05

Building brand communities & customer loyalty

11:10 - 11:25

Freddy Verschoore

Freddy Verschoore

Renate De Martelaere

Renate De Martelaere

Positive Communication can save the world

11:30 - 11:45

Judith de Rooij

Judith de Rooij

Social Search: How to Drive More Revenue from TikTok, Pinterest, and Meta as Google’s Challenge

11:50 - 12:05

How gaming transforms modern marketing

13:30 - 13:45

AI in SEO, constraints and opportunities

13:50 - 14:05

Digital Identity Decoded

14:10 - 14:25

Jasmien Wynants

Jasmien Wynants

Oops, I Did It Again: 5 Tips to Avoid Greenwashing, Inspired by Fashion’s All-Time Trendsetting

14:30 - 14:45

A Lab

Serge De Schryver

Serge De Schryver

Francis Lippens

Francis Lippens

Deniz Sariyildiz

Deniz Sariyildiz

How Are You? The Media Marketing Mood Indicator Results

10:30 - 10:45

Stefan Callebaut

Stefan Callebaut

AI to the Rescue: Craft Stunning Email Campaigns in Just 15 Minutes

10:50 - 11:05

Nicholas D'hondt

Nicholas D'hondt

Fail Fast, Win Big: The Risky Secret Behind Successful Campaigns

11:10 - 11:25

Reimagining Web Analytics with Contentsquare: From manual efforts to (AI) automation

11:30 - 11:45

#Marketingchallenges: How to increase brand awareness with video?

11:50 - 12:05

How to put AI in Action for you?

13:30 - 13:45

Hans Borghgraef

Hans Borghgraef

Mastering AI Maturity: Balancing Tech with Customer-Centric Experiences

13:50 - 14:05

Who said working in marketing couldn’t be meaningful?

14:10 - 14:25

Generative AI in advertising: 15 ideas in 15 minutes

14:30 - 14:45

M Lab

Boost your Brand with Influencers: smart collaborations that make an impact

10:30 - 10:45

Efficient Marketing in 2025: More Impact with Less Budget

10:50 - 11:05

Sustainable Marketing: Friends or Foe (in real life)

11:10 - 11:25

Masterclass Neil Perkin

11:30 - 12:05

How technology can increase ROI on live event marketing campaigns

13:30 - 13:45

How you can use the IKEA-effect to build an online community.

13:50 - 14:05

Berten Peremans

Berten Peremans

MC = E². How marketing with creativity leads to much greater effectiveness.

14:10 - 14:25

Adding intelligence to the content supply chain – beyond the AI hype

14:30 - 14:45

The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.

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