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Programme

The next edition of the BAM Marketing Congress will take place on Thursday 5 and Friday 6 December 2024. During 2 days more than 60 speakers on 5 different stages (2 stages and 3 labs) will fuel us with inspiration.

Discover here the full programme of the 43th edition of the BAM Marketing Congress.

Choose a day, topic and stage.

Click on the speaker slot to get more information about the speaker and his session
Click on the calendar icon, to add the speaker slot directly to your personal Google calendar. Programme hours may change, so be sure to check for an update before the start of the Congress

5 December

6 December

Marketing Village

Welcome Breakfast

08:00 - 09:00

Coffee Break + Meet the Expert

10:00 - 10:30

Lunch Break + Meet the Expert

12:45 - 13:45

Coffee Break + Meet the Expert

15:30 - 16:00

Afterwork Drink with DJ Bobby Ewing - powered by Emakina, an EPAM company

17:15 - 20:00

Inspire Stage

Opening session: Fleur Parnet & Kris Michiels

09:00 - 09:15

Opening keynote: Ann Handley

09:15 - 10:00

Matt Navarra (interview)

10:30 - 11:00

Unique brand growth through innovation (if done right)

11:05 - 11:35

From Algorithms to Empathy: How AI Shapes the Future of Customer-Centric Creativity

11:40 - 12:10

Web3: You Were Lied To – The Real Opportunity for Brands Beyond the Buzzwords

12:15 - 12:45

Caterina Occhio

Caterina Occhio

Marketing Makeover: The EU’s Green Claims Edition

13:45 - 14:15

Luc De Brabandere

Luc De Brabandere

The art of thinking in a digital world

14:20 - 14:50

Jeremie Feinblatt

Jeremie Feinblatt

Discover the Power of City Marketing

14:55 - 15:25

DEFY GRAVITY: Unlocking the code of human performance

16:00 - 16:30

A Live Journey Through Belgian Music History

16:35 - 17:15

Engage Stage

Dr. Marc Noppen

Healthcare or Sickcare, that’s the question. (And the solution, by the way…)

10:30 - 11:00

Melanie Decelle

Mélanie Decelle

Healthy hydration: how purpose-driven marketing can enable brand growth

11:05 - 11:35

Katelen Perez T'Seyen speaker

Katelen Perez T'Seyen

How do you make an email marketer's life easier?

11:40 - 12:10

The Digital Fog

12:15 - 12:45

How I build "Clyde for men" from scratch?

13:45 - 14:15

Bibianne Roetert

Bibianne Roetert

Tony’s Chocolonely, the impact company that makes chocolate

14:20 - 14:50

Leon Jacobs & Sarah Claeys

The Art of Empathy: Crafting impactful brand Narratives with AI

14:55 - 15:25

B Lab

AI in SEO, constraints and opportunities

10:30 - 10:45

Building brand communities & customer loyalty

10:50 - 11:05

Retail Media Masterclass: Unlocking High-Impact Activations to Drive Business Growth for Your Brands

11:10 - 11:25

How gaming transforms modern marketing

11:30 - 11:45

Efficient Marketing in 2025: More Impact with Less Budget

11:50 - 12:05

How I Made the First Movie Ever Funded by NFTs

12:10 - 12:25

Winning in Google: How to Combine AI and SEO for Unbeatable Rankings

12:30 - 12:45

SuperNova Pitch Stage

13:45 - 15:30

A Lab

Become a drop that starts a ripple of positive change! Discover The Ripple Effect

10:30 - 10:45

Isabel Verstraete

Isabel Verstraete

What If Your Organization Could Grow Simply By Taking CARE?

10:50 - 11:05

Yasmin Vantuykom

Yasmin Vantuykom

Workaholics - This is your wake-up call. Regain control of your life and time

11:10 - 11:25

Who said working in marketing couldn’t be meaningful?

11:30 - 11:45

Nicholas D'hondt

Nicholas D'hondt

Fail Fast, Win Big: The Risky Secret Behind Successful Campaigns

11:50 - 12:05

How to put AI in Action for you?

12:10 - 12:25

Patrick Baertsoen & Femke Helon

The Power of Print in a Digital World

12:30 - 12:45

#Marketingchallenges: How to create millions of personalised videos in record time?

13:45 - 14:00

Nicole Reyes Guttmann

Nicole Reyes Guttmann

Good users vs Bad users: How Contentsquare guides Proximus' website re-design

14:05 - 14:20

Generative AI in advertising: 15 ideas in 15 minutes

14:25 - 14:40

Chloé Van Holsbeke & Gijs Meulemans

Chloé Van Holsbeke & Gijs Meulemans

The Power of Symbiosis: Shaping Customer Interactions for Tomorrow

14:45 - 15:00

Serge De Schryver

Serge De Schryver

Francis Lippens

Francis Lippens

Deniz Sariyildiz

Deniz Sariyildiz

How Are You? The Media Marketing Mood Indicator Results

15:05 - 15:20

M Lab

Matthieu Vercruysse

Matthieu Vercruysse

Transforming Marketing with AI: Reality or Just Talk?

10:30 - 10:45

Digital Accessibility by 2025: Turning compliance into competitive advantage

10:50 - 11:05

How immersive mixed reality is reshaping customer experiences.

11:10 - 11:25

Pieter-Jan Goovaerts

Pieter-Jan Goovaerts

Advertising Blunders of 2024: What NOT to do in your next campaign

11:40 - 11:55

How technology can increase ROI on live event marketing campaigns?

12:00 - 12:15

Ludwig De Locht

Ludwig De Locht

Digital Innovation: Purpose over Technology

12:20 - 12:35

Pieter Van Tendeloo

Pieter Van Tendeloo

Bring your brand home: experience design as a local strategy

13:45 - 14:00

Adding intelligence to the content supply chain – beyond the AI hype

14:05 - 14:20

Stefan Callebaut

Stefan Callebaut

AI to the Rescue: Craft Stunning Email Campaigns in Just 15 Minutes

14:25 - 14:40

Dorien Van Antwerpen & Stijn Hens

Attracting a next-gen audience takes more than loud campaigns

14:45 - 15:00

Giulia Zampedri

Giulia Zampedri

Brand safety in the era of AI

15:05 - 15:20

The BAM Marketing Congress is your annual meet-up with professionals passionate about marketing.

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