Congress Captain


About Alex

Congress Captain

Alex Thoré is a Brand & Business Builder.  From Brand Manager to Director, he has done so successfully at Procter&Gamble, Pernod Ricard, Danone, Coca-Cola and Proximus.  Throughout his experience he drove growth for leading and challenger brands, in FMCG and Service businesses with BtoC and BtoB approaches.

His life partner says that marketing is a hobby of him where he gets his thrill when the results go up.  With this passion, Alex launched Magis as performance maketing service mid 2018, helping brands in their growth by combining 20 years of marketing experience with data. In parallel, Alex is currently launching BUDA.  With the latter he combines brand activation with content to build brands through consumer connections that overcome the consumer distraction during advertising blocks.

When he’s not enjoying life with his family, he stays marketing active with roles in the BAM Board of Directors, Effie Awards and BtoB Awards