About this Sector Host
Alex Thoré is a Brand & Business Builder. From Brand Manager to Director, he has done so successfully at Procter&Gamble, Pernod Ricard, Danone, Coca-Cola and Proximus. Throughout his experience he drove growth for leading and challenger brands, in FMCG and Service businesses with BtoC and BtoB approaches.
His life partner says that marketing is a hobby of him where he gets his thrill when the results go up. With this passion, Alex launched Magis as performance maketing service mid 2018, helping brands in their growth by combining 20 years of marketing experience with data. In parallel, Alex is currently launching BUDA. With the latter he combines brand activation with content to build brands through consumer connections that overcome the consumer distraction during advertising blocks.
When he’s not enjoying life with his family, he stays marketing active with roles in the BAM Board of Directors, Effie Awards and BtoB Awards.
Alex Thoré is the Sector Host for the Services thematic stage
The mode of service is always in search of creating meaning for customers. This is the meaning that makes it possible to differentiate and not become a mere convenience. The three cases that Alex Thoré proposes will allow us to enter the creation of meaning of three different sector of the world of service.
Why do the Bank want to be in the pocket of the customers?
Vincent De Dobbeleer - June
How to make commodity business sexy