About this speaker
Title of the presentation
The Advantage of Consumer Research in the Age of Social Media
About the presentation
What do we really know about the audiences we as marketers are trying to reach, amaze and ultimately convert? In a more and more digitalized world that is also constantly changing and evolving - it is crucial for marketers to understand their consumers, their interests, behaviours, personality and purchase influence factors. In this session, we will look into how publically accessible Social Media data teamed up with Artificial Intelligence allows you to create a superior marketing strategy based on audience insights that goes far beyond demographic and socioeconomic factors.
Angela Wiesenmüller is the EMEA Marketing Director at Meltwater. She has been with Meltwater since 2006, where she was Area Director for the US East Coast and the DACH region.