Mayence & Guests
Aude Mayence is the Sector Host for the Retail/FMCG thematic stage
In the context where the retail / FMCG are, more and more disrupted, knowing what you want to stand for and which role you want to play in consumer’s life is at the heart of your survival. But defining what you stand for isn’t enough, it’is just the starting point. Translating it in the best customer experience remains the biggest challenge.and there for, reconnect with your consumer is a mandatory.
Aude Mayence will illustrate this challenge with 3 inspirational cases:
Radically engaged, how to meet the expectations of the new climate activist generation
Aude Mayence - Delhaize
How to transform a crisis in a meaningful internal movement that benefits to consumers
The power of a platform with local partnership combined with marketing adjusted to local customers