Long gone is the stereotype of the geek, living reclused in his parents’ basement, with big, half broken glasses and a rather big appetite for video games. Because today, not only geeks play video games, everybody does! Gamers are everywhere. 52% of Europeans play video games. A tremendous marketing potential indeed but with very specific expectations that, when fulfilled, can yield amazing results! As a brand, you have to know how to play their game to win them over! Let’s demystify the gamer persona.
Cédric Beord is leading the growth of 87seconds. Since 15 years in different major advertising agencies such like McCann, Ogilvy, Publicis, he is developing a global understanding of marketing and communication ecosystem that helps him to advise brands to be loved by consumers !