Belgian Digital Champion | Founder - MoodMe & Founder - TheMagic5

Chandra De Keyser
Bo Haaber


About these speakers

Title of the presentation:

Ultimate personalization of Customer Experience with AR and Face Insights.

About this presentation:

Personalization drives loyalty.
Augmented Reality is an experiential format massified by Snapchat. Brands spend $1 B/day in Mobile Ads. In a contactless world, AR drives retail purchases with contactless virtual try on.

MoodMe combines the power of AR & AI in a single Face Engine which provides both experiences and insights. 70 Customers adopted MoodMe for experiential marketing (Glaxo, Qatar Airways, Cointreau, …), fan engagement (FIFA, Montpellier, AS Roma), virtual try on (Gucci, Cosmetics V and Magic5). By using MoodMe, our customers learn about their customers in unprecedented ways while respecting their privacy.

Face AI captures emotional reactions, gender, age which are anonymized to build customer personas that helps personalize to the next level.

Magic5 is a long time customer (3 years). They were a startup, and being a startup ourselves, we preferred the long term partnership opportunity.

Magic5 has used each generation of our product successfully since 2018. They have improved their customers experiences by letting them scan their faces to purchase swimming goggles online.

Magic 5 will now present its case study, from the customer point of view.


Chandra De Keyser

Founder & CEO, MoodMe. Face AI + AR experiences company. From idea to 70 customers & growing.

Ran global sales & project teams for tech giants (Software AG, Northrop). Consistently overachieving targets > 20 M$/year.

Project Manager of trans european systems for the European Commission building the IT infrastructure of the Single Market.

Worked in startups in Italy, USA, UK, Mexico and Brazil.

Masters in International Relations (ULB, 1995), Masters in Computer Science at Uni. Padova (1986) and Engineer in Nuclear Physics at Uni. Libre Bruxelles (1983).

Bo Haaber

Founder of TheMagic5, developing the ultimate swimming product. "One size shall fit only one". Developing the first real successful Industry 4.0 consumer product.

Been within IT his whole career, as Sales Executive, Sales Director, EVP and business developer.

Prior to this Bo Haaber Executive Vice President for EG Citizen Solutions. The division in EG that serves local governments, regional governments and utility companies.

Prior to joining EG, Bo Haaber was an entrepreneur and started a company that produced and marketed the first music streaming device in Denmark.

From 1989 to 2008, Bo Haaber worked with IBM – the last seven years as Director of Sales, responsible for sales to the public sector in Denmark.

Graduated as an Academy Engineer from the Technical University of Denmark (DTU) in 1993, and also holds a executive MBA at Henley Management College in 2005.


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