Leading With Values
Chris Jackman has been with Levi Strauss & Co. since 2010, holding a variety of leadership positions within the Marketing, and Ecommerce teams. Chris was appointed the Head of Global Consumer Marketing for the Levi’s® Brand in 2014 following previous roles at Levi Strauss & Co. including Director of Channel Marketing for the Levi’s® Brand and Head of Ecommerce Marketing for Dockers.
Upon joining the Levi’s® Brand team in 2013, Chris teamed with Jennifer Sey (CMO) to drive the launch of the Live in Levi’s® campaign. Notable for reconnecting the brand with its optimistic spirit that fans around the world have loved about the Levi’s® Brand for decades, Live in Levi’s® is entering its sixth season of celebrating peoples’ favorite memories in their Levi’s® jeans. In 2017, Jackman and team launched the global hit “Circles,” one of Youtube’s top 10 ads that year.
Chris has spearheaded the Brand’s global music and community strategy, asserting the authenticity and originality that the Levi’s® Brand is famous for, through global partnerships with known and emerging artists including Justin Timberlake, Alicia Keys, Snoop Dogg, Vince Staples, Kurt Vile and SZA.
Before joining Levi Strauss & Co. Chris spent 10 years in the advertising industry in Manhattan and San Francisco working on top brands including Nike, Converse, American Express and BMW. He ‘cut his teeth’ in the early days of digital as the world of marketing and advertising were quickly changing and he brings a ‘digital first’ mindset to everything he does today.
Chris, a New Englander, now resides in the Bay Area with his wife Devon and their young daughters, Ryan and Casey.