Claus Raasted
“WHAT IS AN AUDIENCE WORTH?”
The first BAM Book and why we've created it.
Summary
The 2023 BAM Congress marks the first year for a new experiment; a marketing book by marketers for marketers, published at the event by the event. At this interactive talk, editor Claus Raasted gives us some insight into why books still are relevant, and why they’re especially relevant in marketing.
Biography
Director of The College of Extraordinary Experiences. Coach at McKinsey. Ruby Hunter. Marketing Wizard. Innovation Strategist. Playfulness Preacher. Experience Design Pioneer. Keynote Speaker. Event Designer. Author of 36 books. With more than a thousand talks, workshops, etc. to his name, Claus Raasted has been called “a cross between Thor, Mick Jagger and Lady Gaga”. He also has a past in reality TV, but these days, who hasn't?