Business Strategy, Development & Management @ Xandr

Corentin
Depaire

When?

Where?

Room 4

About this speaker

How to make possible collaboration to allow transparency and control in the programmatic ecosystem?

Abstract

Through several initiatives, marketers and publishers are trying to regain control to meet the challenges that are facing advertisers today. What are these initiatives and who contributes to them? How is transformation changing the relationship between players? Is in-housing the only option? Come and find out more at the Xandr workshop

 

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