Video in the 2020s: What trends can brands and advertisers expect?
RTL AdConnect and RTL Group's essential study on TV and advertising, TV Key Facts, is published annually, providing analysis of key international trends in TV and online video in terms of consumption, content, advertising effectiveness, spend levels, innovations, ad tech, and more.
In this exclusive keynote session, you'll learn about television’s reinvention, the latest successful video formats, and consumption behaviours, on a global scale.
RTL Ad Connect’s marketing director, Daniel Bischoff, will address the primary concerns of the advertising industry: including, but not limited to, issues around creativity, sustainability, brand safety, and transparency.
The TV Key Facts database, now in its 26th year, features TV and digital insights, harnessed from data gathered from organisations including Eurodata TV Worldwide, IAB Europe, IHS Markit, Tubular Intelligence, and RTL Group, amongst many others.
It spans 35 European countries as well as India, China, Japan and the United States. Written in collaboration with independent media consultants, audience experts and production companies, the report provides wide-ranging insights into today’s complex media landscape.
About RTL AdConnect
RTL AdConnect is RTL Group’s total video advertising sales house, representing RTL Group’s European media portfolio as well as partners such as ITV, RAI, Medialaan, Goldbach Media.
RTL AdConnect provides easy access to a complete, secured total video inventory to ensure that effective media decisions are made for pan-European campaigns.