Research Manager EMEA/APAC @ Brandwatch

Dominique
Roch

When?

Where?

Room 4

About this speaker

Dominique studied Broadcast Journalism and European Studies, and worked as a TV and Print journalist including for a German’s national television in Brussels. Her interest for the what and why the content is consumed saw her became a strategic communication consultant.

She worked at the European Commission’s DG Communication, where she was responsible for establishing an infrastructure to analyze and monitor social data.

She is a strong believer in a holistic 360-degree communication and marketing approach. After leading the IT, Marketing and Communication teams as Chief Digital Officer at EURACTIV, she joined Brandwatch’s Strategy & Insights team as Research Manager for the EMEA and APAC regions. 

Dominique and her team help organisations better understand their brand, their consumers and the industry they evolve in. Her portfolio includes commercial brands, political stakeholders as well as NGOs & NPOs.

She is currently writing a book on the politicisation of the European Digital Single Market under the Juncker Commission and the role of Twitter. POLITICO Europe named Dominique as one of the Top 20 Women in Brussels in 2018 and one of the Top 100 Germans in media in 2019.

How to mature from Social Listening to Digital Consumer Intelligence to better understand your consumers 

Social listening has long been embedded in many organizations as a way to understand online conversations in order to inform marketing strategies or protect brand reputation. 

But in today’s digital world, brands need more to thrive. It’s why a new type of intelligence has recently emerged : digital consumer intelligence. 

By combining digital, survey, social and first-party data sources with data science and AI, explore how you can level up your social strategy to get a 360-degree view of your consumers. 

Learn how to be consumer fit by bringing the voice of the consumer into decision making, in real time

 

Discover our new format on 5 & 6 December!