Founder Bureau50




From a grey tsunami to a silver reservoir

About Filip


Filip Lemaitre, absolute baby boomer, started in 2017 The Silver Ones, the first creative and strategical marketing & communication agency in Belgium with a full focus on the silver market. The transformation to bureau50 followed at the end of 2018 after it turned out that bureauvijftig in the Netherlands and The Silver Ones in Belgium were born for each other.

Filip collected his knowlegde about the silver consumer in the book ‘The Silver Ones – Do’s & don’ts for 50+ marketing’ (published in 2018). Meanwhile, many got to know him at numerous conferences as an inspired storyteller and keynote speaker.

At bureau50, Filip is the man of the facts and figures. He shares regularly his knowledge on LinkedIn but also in blogs, vlogs, talks, panel discussions, interviews, and articles. Last, Bureau50 inspires and advises companies such as Delhaize, Beiersdorf, Intersoc, Greenpeace, ...