Consumer & Customer Understanding | Founder - Behaven



About this speaker

Title of the presentation

Changing behaviours beyond intentions

About the presentation

From driving usage of a service to getting people to respect covid measures, influencing behaviours can be tough.

But behavioural science comes to the rescue, with proven and actionable techniques. Brands and organisations can thus focus on how people actually decide and behave to create solutions that work with human nature.

In this talk, we discuss how you can use behavioural science to change behaviours beyond intentions.


Fred Dorsimont is the founder of Behaven. Behaven helps brands and organisations change people’s behaviours beyond intentions.

Fred has worked for leading agencies in London and Brussels with brands such as Proximus, Burger King or P&G.

He studied behavioural science at Stanford University and University College London among others.


Watch the session on the Content Platform