Innovate with AI | Country Lead - Google Marketing Platform



About this speaker

Title of the presentation

Lunching with Robots. How Programmatic transformed Marketing

About the presentation

From its very beginning, then called "Real-Time Bidding", programmatic advertising has aimed to transform marketing. And some things definitely shifted: how we trade media, the importance of data, the skills needed,... Now in its mature state, programmatic is a tool with enormous potential to bring automation and machine learning to marketing.


Frederik Dooms has been working in digital marketing for over 10 years, on both the sell- and buy-side. His programmatic advertising experience started in Paris as a media buyer for the German, Dutch and Belgian market, followed by 3 years leading Xaxis, Group M's trading desk. Today Frederik is the Country Lead for the Google Marketing Platform, advising clients on how to get the most out of programmatic marketing.

Watch the session on the Content Platform