Innovate with AI | Country Lead - Google Marketing Platform

Frederik
Dooms

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About this speaker

Title of the presentation

Lunching with Robots. How Programmatic transformed Marketing

About the presentation

From its very beginning, then called "Real-Time Bidding", programmatic advertising has aimed to transform marketing. And some things definitely shifted: how we trade media, the importance of data, the skills needed,... Now in its mature state, programmatic is a tool with enormous potential to bring automation and machine learning to marketing.

Biography

Frederik Dooms has been working in digital marketing for over 10 years, on both the sell- and buy-side. His programmatic advertising experience started in Paris as a media buyer for the German, Dutch and Belgian market, followed by 3 years leading Xaxis, Group M's trading desk. Today Frederik is the Country Lead for the Google Marketing Platform, advising clients on how to get the most out of programmatic marketing.