Belgian Digital Champion | Head of Advertising - Universem & General Manager - SOCO

Harold Stinglhamber
Patrick Grooten

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Title of the presentation:

How automation drives custom messages along the customer journey

About this presentation:

The customer journey in the car industry is long, with many digital touchpoints. How to customize the message to the right audience, or the right car to the right prospect? With full data signals from social media and Google, we developed dynamic acquisition and dynamic remarketing campaigns. The customized ads boosted conversions beyond expectations.