Meaningful Master Purpose & Shared Value





About this meaningful track

After several international jobs as a marketer and general manager, Herman Toch nevertheless opted for a broader perspective. He immersed himself in the world of Purpose and social entrepreneurship. Herman has already written two successful books: Transform for survival and Happy Profit. Today he coaches people, companies and organisations that combine social success with self-interest. Herman is married to Ann Maes. Together they have 5 children.

As a Meaningful Master, he will explain the building blocks Purpose & Shared Value of the Meaningful Marketing Framework.

The Meaningful Marketing Framework has been developed by BAM as a holistic manifesto and a prototype for companies to evaluate themselves. These tools should allow organisations to look at their current positioning and, with the marketer as a guide, to map out a route based on the values and trends of tomorrow. Click here for more info.

  • Purpose: the "higher" purpose of the organisation and its role in society at large
  • Shared value: creating value for the customer, the brand and society at large


Herman Toch will introduce these guests and cases tackling Purpose & Shared Value:

1) On Thursday, December 05 Morning : These - Antithese - Synthese

Herman toch

Herman Toch - FLRISH


2) On Thursday December 05 Afternoon :

Purpose & Shared Value in practice: 3 case studies

Merijn Everaarts

Merijn Everaarts - Dopper

Dopper Case

Olaf Elderenbosch

Olaf Elderenbosch - Elho

Ehlo Case

Kris Michiels

Kris Michiels -  Unilever

Unilever Case



BAM had an interview with Herman Toch and Ann Maes and about their new book "The positive sum game".

Lees het interview in NL Lisez l'entretien en FR

Discover our new format on 5 & 6 December!