After several international jobs as a marketer and general manager, Herman Toch nevertheless opted for a broader perspective. He immersed himself in the world of Purpose and social entrepreneurship. Herman has already written two successful books: Transform for survival and Happy Profit. Today he coaches people, companies and organisations that combine social success with self-interest. Herman is married to Ann Maes. Together they have 5 children.
As a Meaningful Master, he will explain the building blocks Purpose & Shared Value of the Meaningful Marketing Framework.
The Meaningful Marketing Framework has been developed by BAM as a holistic manifesto and a prototype for companies to evaluate themselves. These tools should allow organisations to look at their current positioning and, with the marketer as a guide, to map out a route based on the values and trends of tomorrow. Click here for more info.
- Purpose: the "higher" purpose of the organisation and its role in society at large
- Shared value: creating value for the customer, the brand and society at large
Herman Toch will introduce these guests and cases tackling Purpose & Shared Value:
1) On Thursday, December 05 Morning : These - Antithese - Synthese
Herman Toch - FLRISH
2) On Thursday December 05 Afternoon :
Purpose & Shared Value in practice: 3 case studies
Merijn Everaarts - Dopper
Olaf Elderenbosch - Elho
Kris Michiels - Unilever
BAM had an interview with Herman Toch and Ann Maes and about their new book "The positive sum game".