Nicolas Lambert will introduce this guest speaker tackling how meaningful marketing can be applied in the Not-for-Profit Sector.
S.O.S Children’s Villages when purpose meets creativity
How the combination of a strong purpose, clever partnerships and tons of creativity helped SOS Children’s Villages to create social change for children en young people
Hilde Boeykens is Managing Director at SOS Children’s Villages since 2005. She has also been part of the management council of the international organization for several years and took up the international communication position from 2013 till 2015.
Hilde spent the first 20 years of her professional life in various communication positions in the agency world, working for LVH, McCann Erickson and VVL/BBDO. In 2002, she created the division Change/BBDO, to guide big companies through their change processes. Hilde was voted master marketer in 2019.
Whilst working for SOS Children’s Villages, Hilde experiences every day what meaningful marketing can do to create a better world. Hilde is the proud mum of Isabelle (25) and Eline (23).