Brand strategy expert, author & founder of The Care Principles




Employee happiness + customer care = healthy profit

About Isabel

Brand strategy expert, author & founder

Isabel Verstraete worked both on the corporate side of the fence as on agency side in France, The Netherlands and her home country Belgium. Her biggest driver in her job has always been the ability to help brands.

In 2011 she founded her own strategy consultancy and has been leading strategic assignments in marketing, branding, strategy, communication and innovation ever since.
Her strategic assignments have brought her to clients including Lotus Bakeries, Lee Cooper, Ter Beke, HRD Antwerp, bpost, Wonky, The Netherlands Bach Society, Sofie Dumont, ING Bank, Febelfin, L’Oréal, Visit Antwerp, VRT and many many more.
In the midst of the pandemic, she developed ‘The Care Principles’ and wrote a book about it called: ‘Does your brand care’?
The Care Principles framework helps companies grow in a caring and sustainable way.
Isabel can be booked as brand strategy expert and keynote speaker. Since 2019 she is also the President of FAM: the female association of Belgian marketeers.