Founder of Jasna Rok Lab




The intersection of fashion-technology-science

About Jasna

Jasna Rok Lab

Jasna Rokegem is an award-winning pioneer combining innovative fashion and cutting-edge technology. She founded Jasna Rok, the first FashionTech design lab in Belgium, which was created to reconcile advanced technologies with interactive fashion and does so by collaborating with technology partners globally. Her visionary thinking helps decision makers in different industries imagine how to come up with more sustainable solutions.

Jasna is fascinated by space and the idea of having one unique garment which becomes a living organism on its own, an extension of our bodies which creates a new way of human communication that reshapes our responses to our innermost feelings, a brand new dimension of interaction. The goal of her lab is to combine different disciplines and to come up with groundbreaking new concepts to inspire new futures.

Jasna Rok has worked with companies all around the world : Nokia Bell Labs, Volkswagen, SAP, Nasa, GE,... and showcasing her on many events within different fields as fashion weeks all over the world, technology conferences as SXSW, Tedx, Space Center Houston,...

Fujitsu has chosen to collaborate with the Belgian Jasna Rokegem because she is a young female ambassador who has built her story on the belief that data and technology can make lives better. Fujitsu shares the same vision.