Your marketing begins in your product!
When you look for the perfect strategy for your marketing to reach your audience, some often forget that your product is your marketing. Everybody knows the famous sentence "Good marketing is the fastest way of killing a bad product.". Today, this is more true than ever. No wonder why companies spend more and more resources to improve their User Experience so much. This is the story on how to finally do your marketing the right way, starting with embedding your value proposition in the core of your product