Leisure | Chief Consumer Market Officer - Proximus



About this speaker

Title of the presentation

Don’t wait for a crisis to innovate: a view on e-sports and e-gaming

About the presentation

Proximus and e-sports/e-gaming. What is the game plan? Why did we enter this domain? What are we doing to make a difference? And how is it an example of how products have evolved into experiences?


Jim Casteele is Chief Consumer Market Officer of Proximus since March 1st 2020.

He started his career at Siemens Atea and joined the former Belgacom Group in 1997. Before being appointed as Director Consumer Products & Solutions and Innovation in January 2017, he held several management and director positions within the Proximus Group in various disciplines such as strategy & innovation, product management, partnerships and pricing.

Jim Casteele holds a degree as Civil Engineer in Electronics (University of Ghent) as well as a degree in General Management (Vlerick Leuven Ghent Management School).


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