Turning Uncertainty Into Opportunity
Joe Pulizzi is a worldwide recognised author, podcaster, marketing speaker and entrepreneur. He is THE gothfather of content marketing. He will show us how to turn Uncertainty into an Opportunity. Discover content Marketing Strategies that Won't Get You Fired!
The past two years have changed the rules of content creation and content marketing. Today, there are multiple opportunities that most marketers either aren't aware of or are scared of the risks. Joe Pulizzi, the Godfather of Content Marketing, will detail multiple content strategies that will extend the life of your programs, your jobs, and your relationship with your customers and audience. Acquiring content brands, driving direct revenue and rent-to-own strategies will all be discussed in detail.
Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.
His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.
Joe and his family live in Cleveland, Ohio.