Johan Van Mol

Beyond Assumptions: Answers from Research on Diversity in Marketing

 

Johan van Mol's speech delves into the significance of diversity in marketing campaigns, exploring its importance, authenticity, and the response of traditional audiences, with a focus on translating good intentions into tangible and effective results.

Company
No-Kno
Function
Founder
Language
English
8 December
Inclusive diversity
Hour
-
Stage
Stage "M"

Summary

Good marketing starts with showing that your customers are seen and understood. As the world becomes more diverse, our marketing should too.
But questions arise: Why is diversity important in campaigns? Are we truly reflecting society's diversity in marketing? And does it seem authentic? And how do traditional audiences react to diversity in marketing?
Johan van Mol will tackle these questions using insights from qualitative and quantitative research. These findings will help you turn good intentions into effective results.

 

Biography

Johan van Mol is founder of No-Kno, a tech start-up dedicated to improving diversity and inclusion in marketing. He believes that there is a lot of good intention surrounding diversity and inclusion in the marketing industry, but data-driven measurement is lacking.