Joke Claessen

"Become a drop that starts a ripple of positive change! Discover The Ripple Effect"

Summary

This talk is the exclusive book launch of The Ripple Effect. During 15 minutes you will discover vital insights and the accessible Impact Narrative Model to build and maximize your ripple of positive change. Do you doubt whether you can be a ripple? Do you think your brand can't create positive impact? Do you hesitate whether your sustainability strategy is strong enough? Do you think sustainability is only about the environment? DON'T! We can all create hope and a positive narrative. So join me and discover how a powerful narrative strategy makes your positive impact ripple out...endlessly.

Biography

With 30+ years in marketing and communication strategy Joke worked both at the agency and the advertiser side on a broad range of brands and companies. Today she is a freelance strategist supporting brands to clearly define their impact ambition, how they will create value and create positive change from the core. She is a BAM board member, member of the BAM sustainability Think Tank, Marketing Congress Content Member