Jolien joined the team of "plantrepreneurs" at Alpro in Belgium & Luxembourg over two years ago. She is driven by a hunger for healthy growth and a passion for sustainability.
Jolien started her career in experiential marketing: first at the agency Demonstrate and then at Coca-Cola Services Belgium. There she further developed her passion for "love brands" as Brand Manager at Fanta & Sprite and later on as Marketing Manager for the Core Sparkling brands.
Within the Danone Group, Jolien's mission is to further grow the plant-based alternatives to dairy, in order to eventually convince all inhabitants of Belgium and Luxembourg (and beyond) of a flexitarian lifestyle, which is good for them and for our planet.