About this speaker
Title of the presentation
Beyond the Billboard –Why the oldest medium has never been so young.
About the presentation
Out-of-Home is among the oldest forms of advertising – yet, it’s evolving to be one of the smartest solutions in the market.
Advancements in technology and the emergence of granular data have created a lot of opportunities to help brands understand their customers. It has enabled the medium to grow beyond standard out-of-home.
In his talk, Joris will drive you through Clear Channel’s – not always effortless, but certainly fascinating - tech-fuelled journey towards being a data-driven company.
Joris De Doncker is the Revenue & Product Director of Clear Channel Belgium, a leading player on the outdoor advertising market. Prior to joining Clear Channel, Joris held several sales, training and management positions at Lyreco Benelux, market leader in office supplies. In 2015, Joris joined Clear Channel Belgium as Business Unit Manager of the direct sales division where he was later promoted to Head of Field Sales. His current role as Revenue & Product Director combines his passion for people management, sales, marketing, strategy and tech. Joris is 36 years old and lives in Limburg (Belgium) together with his wife and 6-year-old daughter.