Chief Customer Experience Officer | CMO & CDO at D'Ieteren Auto




Room 2


Sector Track Services

About this speaker

Where are we moving to ? Prospective on the future of mobility

Alex Thoré will introduce this guest speaker tackling how meaningful marketing can be applied in the Services Sector.


New trends in technology, urban regulations and environmental challenges are setting the path towards a new mobility paradigm in our society.

Cars could become no longer welcome in cities, amid of CO² emission threats and dieselgate scandal, but the fact is the demand for mobility is on the raise.

Let’s have a look in the future of mobility, automotive industry and how those challenges could become new marketing opportunities for a more sustainable, socially responsible and visionary future.


José Fernandez is Chief Marketing, Digital & Customer Experience Officer at D’Ieteren Auto.

Business transformation, excellence in customer experience and seamless digital eco-systems are fundamentals building blocks for the marketing strategy of one of the oldest companies worldwide, active in the mobility and automotive industry since 1805.

José brings a broad experience  as marketer and executive leader acquired in the industry and at agency side, both on digital marketing, CRM and data, creation and media levels.

He started his career in charge of International Sales & Marketing for the industrial and retail business at Vandemoortele (food FMCG), moving into the technology area as Associate Partner for Actito (CRM & Marketing Automation). He then joined the leading digital agency LBi (now Digitas, part of Publicis One) where he was Client Services Director, Strategy Director and CEO. Before joining D’Ieteren earlier this year, José was Chief Commercial & Digital Officer at Dentsu Aegis (media agency).

Next to this, José is also professor at ICHEC Brussels Business School, where he teaches Digital Marketing & Communication.


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