José Fernandez
Re-Think the Automotive. How D’Ieteren transformed from a Metal mover to a mobility provider.
Company
d'Ieteren
Function
Chief Customer Experience & Marketing Officer
Language
English
8 December
Marketing Strategy
Hour
-
Stage
Stage "M"
Summary
D’Ieteren is a wellknown Belgium leader in automotive, importer and retailer of iconic brands such as Volkswagen, Audi, Porsche or the recent Cupra brand, amongst others. Since 2018, the two-centuries old family company has reinvented itself to become today an undisputed leader in mobility. Why this strategic pivot was needed and how did they change the company towards their new mission : providing seamless and sustainable mobility for everyone.
Biography
José is a recognized marketing leader, with a long and successful experience track both at advertiser and agency side, strongly infused by a passion for technology, digital and data.