Vlerick Business School - Holistic & Collaboration

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Meaninfgul Stage Holistic & Collaboration

About this speaker

Pieter Daelman will introduce this guest speaker tackling the building blocks Holistic & Collaboration of the Meaningful Marketing Framework.

The Meaningful Marketing Framework has been developed by BAM as a holistic manifesto and a prototype for companies to evaluate themselves. These tools should allow organisations to look at their current positioning and, with the marketer as a guide, to map out a route based on the values and trends of tomorrow. Click here for more info. 

  • Holistic: A broad view on the organisation and its ecosystem expanding its vision further than its own departments
  • Collaboration: Facilitation of open-minded thinking and co-creation


Inclusive toolkit for innovation


Reflecting society’s diversity within business has become a topical and pressing issue as leaders come to understand that embracing difference within the

workforce, and listening and adjusting their decisions to a range of perspectives, will benefit their organisations. In this session we focus on how to build more inclusion in the workplace and how this is also important from a customer perspective.


Katleen is an Associate Professor in Leadership and Coaching at Vlerick Business School. She is also the head of a centre that specializes in monitoring leadership trends and the development of innovative leadership & coaching tools. Her specific areas of expertise include inclusive leadership, managing leadership (and career) transitions, leadership development, coaching, and building a feedback climate.  Her audiences range from Masters students to senior managers and executive committees, from HR professionals to engineers and medical doctors. One of the instruments she and her team developed is a 360° Feedback Instrument, which is not only applied in Vlerick’s open enrolment offering, but also by various companies. Her research has been published in several international journals and books and she is also one of the few Belgians who was able to publish her work in the renowned Academy of Management Journal. Furthermore, she is an executive coach and a consultant, supporting organizations in the development of leadership development tracks.

Discover our new format on 5 & 6 December!