Something's happening in the world.
Nowadays the world, and especially technology, is changing lightning fast. We try to stay on top of the technology by updating our smartphones and operating systems all the time. But do we even update ourselves, our own human systems, our values and beliefs, even our habits? Or do most of us get lost in translation?
There is hardly anything in life that is not changing, some changes we like, while others create fear and anxiety. Some individuals has begun to challenge the status quo and the way our society works. They united, like the yellow vests movements, after a petition and started mass demonstrations in november 2018. The protesters have called for lower fuel taxes, a reintroduction of the solidarity tax on wealth, a minimum-wage increase, the implementation of Citizens' initiative referendums, as well as the resignations of President Emmanuel Macron and the Second Philippe government.
Earlier that year, a Swedish teenager began spending her school days outside the Swedish parliament to call for stronger action on global warming. Soon, other students engaged in similar protests in their own communities. Belgian students Anuna De Wever, Kyra Gantois and Adélaïde Charlier, became one of the leading figures in the Greta Thunberg-inspired School strike for climate movement in Belgium.
The climate change is one of the threats that sets the Dooms Day Clock on 2 minutes to midnight. We were never this close to the likelihood of a man-made global catastrophe, so the Bulletin of the Atomic Scientists claims.
Trust has never been so far away. And the question is: “Can we still reverse this?” Is it possible to regain this trust? We believe this is possible and that advertisers and companies have the power to do so. Katrien Merckx discusses how this can be done.
Katrien Merckx is Senior Media Expert at Bpost Media, there she is the first source of inspiration and ambassador for In-Home Advertising (Direct Mail & door-to-door). Her career in media proves, she’s a real media addict.
After her degree in Communication Management she started her media career at VAR where she reformed the new sponsor partnerships of één and Canvas. After a few years she decided to change roles in the company from TV to radio. Digital minded as she was and still is, she added a digital expertise to her portfolio at SBS, Medialaan and Serviceplan. After been 20 years in media, her insights & knowledge make her an unique sparring partner in a conversation that can turn literally 360°.