Chief Operations & Marketing Officer at Microsoft

Kenneth
Bornauw

When?

Where?

Room 3

Topic?

Sector Track B2B

About this speaker

Data & AI driven customer engagement

Microsoft will talk about their own digital transformation in the B2B marketing space. You will get a flavor how Microsoft are using their own technology to transform their go-to-market.

You will hear about marketing automation, lead management and customer journeys, but also how sellers are being empowered with data driven insights to enhance customer engagement.

This is a plea for marketing & sales coming together and driving customer engagement end-to-end. With technology as the enabler to be more effective than ever before!

Biography

Kenneth is Chief Operations & Marketing Officer at Microsoft

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