About this speaker
Data & AI driven customer engagement
Microsoft will talk about their own digital transformation in the B2B marketing space. You will get a flavor how Microsoft are using their own technology to transform their go-to-market.
You will hear about marketing automation, lead management and customer journeys, but also how sellers are being empowered with data driven insights to enhance customer engagement.
This is a plea for marketing & sales coming together and driving customer engagement end-to-end. With technology as the enabler to be more effective than ever before!
Kenneth is Chief Operations & Marketing Officer at Microsoft