Keynote & Speaker





About this speaker

Innovation that sticks

The world has changed and will continue to do so: it is volatile and complex, the speed of innovation is fast-paced. But how do teams best tackle disruption and how can marketing and communications embrace innovation and enable itself and the organization to be truly innovative? In this highly engaging and interactive keynote session we will jointly explore key areas and best practices of innovation, including tools and strategies that can be applied the next day. All participants will create interactively a roadmap for their innovation journey.

Innovation is mostly execution, having a process of smartly trying out new things, regularly


Lars Sudmann is a speaker and advisor whose TEDx talks are topranked with more than half a million views. He has a background in innovation and business leadership, for instance as an executive at P&G. Lars has in-depth experience in change and innovation leadership and works with leading companies such as SAP, Vodafone, the Microsoft Innovation Center, to name a few. He is a startup advisor and lecturer at the universities of Braunschweig and Aachen (DE) and was featured on BBC Capital, Inc, Fast Company, the Chicago Tribune, Trends, and many more.


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