Innovate with VR | Founder - LucidWeb



About this speaker

Title of the presentation

Introducing browser-based Augmented Reality Ads (WebAR ads)

About the presentation

In early 2019, LucidWeb developed its first "mobile WebAR" experience for the Fortune500 company Netapp. Today, LucidWeb also sees a growing interest in WebAR among local agencies in Belgium, as they wish to understand the possibilities the tech offers for advertisers. The potential of WebAR is unmistakably enormous: A recent study by Artillry Intelligence predicts that by 2023 the revenue from 'mobile AR' will reach $ 21billion and 'AR ads' up to $ 8.8 billion. The same research confirms that WebAR experiences can reach nearly twice as many smartphones compared to ‘native’ AR apps, with a global market of almost 3 billion mobile phones.
In this session, LucidWeb’s Founder & CEO will be showcasing the company’s latest mobile WebAR experiences that are just a tap of a link away.


A Brussels-based software entrepreneur and WebXR expert. Before becoming an entrepreneur, Leen worked for 10 years with several technology startups in Ghent, London, and Brussels. Since 2011, she has been focused on the democratisation of media across platforms and devices which led her to start LucidWeb in 2016. As immersive computing will revolutionise communication, training and education, democratisation will be key. Leen is the biggest advocate of browser-based experiences to be able to reach immersion at scale. LucidWeb is consortium partner of an H2020 funded program XR4ALL aiming to forge a competitive, sustainable ecosystem of European technology providers active in XR. Leen is co-founder of Women in Immersive Tech Europe which counts more than 1800 members across Europe

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