Leon Jacobs & Sarah Claeys

"The Art of Empathy: Crafting impactful brand Narratives with AI "

Summary

You’ll hear it over and over at this year’s BAM conference: human-AI symbiosis is written in all of our futures. If you are keen on maintaining and elevating your brand's position in a competitive market, you should care deeply about crafting authentic narratives with this human-AI combo. Because consumers are inundated with countless marketing messages, so the ability to stand out through stories that resonate and connect on a personal level is invaluable. This means that at the end of this conference only one question remains: what is the process you need to set up in your company to start making this happen? We’ll dive into the interplay between human-led prompt engineering and the meticulous human curation process of AI-generated content. This unique collaboration allows for the development of powerful, resonant brand narratives that fosters your brand’s empathy and create deep emotional connections with your audiences. 

Biography

Sarah Claeys (Content Design Director)

Sarah CR Claeys is Director of Content Design for EMEA at Emakina, where she leads the development of innovative content ecosystems for top-tier clients. With extensive expertise in user-centric storytelling and strategic content creation, Sarah ensures brand narratives resonate deeply with their intended audiences and achieve measurable results. Passionate about storytelling, she helps brands effectively connect with their audiences through compelling narratives.

Leon Jacobs (Executive Creative Director)

Leon has spent nearly three decades honing his craft at some of the world’s top advertising agencies. But don’t let his Gen X creds fool you – he’s got a knack of always being bang on with today’s trends. Now, he’s bringing that seasoned advertising expertise to Emakina, where he’s all about blending creativity and storytelling with cutting-edge innovation projects, digital experiences, and campaigns that truly hit different. Leon claims to only spend time on Tik-Tok for “professional reasons.” And, when he is not working, he likes to write and dream about owning a classic Citroen DS again.