Lucas De Man

I don t know. Neither do you. So let's go. 

Lucas will convince us of the importance of good storytelling in these uncertain times, and this under the moto: we all don't know, so let's go!

New Heroes, Biobased Creations
Creator, presenter, TV Host and Director
8 December
Plenary stage


Artist, TV host and director of Company New Heroes Lucas De Man is coming with a delightful bunch of humor and energy. He will talk about his international practice and the importance of good storytelling. He leads us into thinking about a new value system and how we all can contribute to it.  But mostly its all about some good old West Flemish realness. We all don t know, so let's go. 


Lucas De Man graduated from the KU Leuven with a Masters in Literature in 2004. He immediately applied to the Amsterdam University of the Arts (NL) to become a Director and won the Matthijs Prize (NL 2007) and the Young Talent Award from Theater aan Zee (BE 2007) before graduating in 2008.

In his final year he founded together with Wouter Goedheer and Bas Van Rijnsoever Company New Heroes, a professional creative company, specialized in storytelling and imagination. They create artistic projects all over the world with a network of freelance creatives from all disciplines. In 2019 Lucas, Wouter and designer Pascal Leboucq founded a second organization called Biobased Creations, a design studio for artistic practice with nature and natural materials. They became world famous for their The Growing Pavilion and The Exploded View Beyond Building pavilions.

Next to his job as director of New Heroes and Biobased Creations, Lucas works as a (Tv) host and speaker. He presents several art shows on Dutch national television. He is a frequently asked host or speaker for events such as TedX Amsterdam, YPO year conference, Design Indaba, Dutch Design Week, ELIA, Y20, Arena Design Hotels, Tomorrowland and many more.

Lucas got several awards and was named by DEZEEN as 1 of 50 designers/architects in sustainability you really need to know.

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