Age of Humans
By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings shift how we live, work, play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave
Mark leads the RYOT Studio team, a division of the Oscar-nominated and Emmy-winning RYOT business, across Verizon Media’s EMEA markets. His team produce and distribute best-in-class branded content across the region and around the world. RYOT Studio is focused on creating original, immersive content experiences that push the envelope through innovative formats. With roots in filmmaking, documentaries, and live action, RYOT Studio puts the consumer at the centre of the story to connect audiences with issues that matter to them. Leveraging their seat at the intersection of technology, filmmaking and publishing, RYOT is leading the next-generation of content experiences using 5G, 360, VR, and AR, including the world’s first 5G-enabled studio in Los Angeles. RYOT Studio uses its technology and content expertise to help brands bring their own stories to life. Mark's background includes a Master's in International Economics & Finance, where he focused on mobile technology, as well as almost 10 years experience in digital content and advertising.