Pierre-Nicolas Schwab will introduce this guest speaker tackling the building blocks Personal & Trust of the Meaningful Marketing Framework.
The Meaningful Marketing Framework has been developed by BAM as a holistic manifesto and a prototype for companies to evaluate themselves. These tools should allow organisations to look at their current positioning and, with the marketer as a guide, to map out a route based on the values and trends of tomorrow. Click here for more info.
- Personal: the use of data and technology to deliver a better experience
- Trust: respect for the client and the brand (authenticity)
Creative ideas around personalized customer experiences
Presentation of the best creative ideas around personalized customer experiences, with concrete examples and explained by Creapills
Maxime is CEO of Creapills
Passionate about ideas and their applications in the marketing field, Maxime is the founder and CEO of Creapills. With more than 3 million subscribers on social networks and more than 40 million Internet users reached per month on Facebook, Creapills is a media company but also an agency that supports brands in the creation of content and the mediatization of their ideas.