Melanie Decelle
Company
Spadel Group
Function
Brand Equity & Innovation Director
Language
English

Mélanie Decelle

Healthy hydration: how purpose-driven marketing can enable brand growth”

Summary

In the challenging times we are living, it is more important than ever for brands, even the most established ones, to constantly question themselves and meaningfully reinvent themselves at the service of the consumer & the society in which it operates.

In this presentation and through the example of Spadel, we’ll delve into how aligning your brand with a health-focused mission can elevate the brand to inspire meaningful connections with the right audience …. and ultimately lead to transformative growth and lasting success. 

Biography

After getting her Master in Applied Economy & in Financial Economy at the Louvain School of Management, Mélanie went through a 16-years marketing “on-boarding” at Unilever, The Coca-Cola Company & Bacardi-Martini.
In these International marketing powerhouses, by working on brands like Dove, Coca-Cola & Bacardi, Mélanie learned the art of storytelling, the power of consumer-centric communication strategies & to cultivate brand love.
Since 2019, she operates as “marketreupreneur” at the belgian family-owned company Spadel where she & her team reinvent the local jewels like Spa into disruptive & meaningful category leaders.

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