About these speakers
Title of the Presentation
THE IMPLICIT INGREDIENT of RECORD BREAKING CAMPAIGNS
About the Presentation
3 record breaking campaigns.
3 hands on demonstrations of the power of Beyond Reason’s Implicit method.
It it works for Volkswagen, Schweppes and Pepsico - it will probably work for you
Olivier Tjon is an expert in sharpening brand propositions to become highly effective. In the 90s he built a reputation with hallmark non-conventional projects for majors in the content industry : Universal, Warner, Sony Playstation. Followed by high profile brands: Virgin Airlines, Diesel Jeans, Coke Light, British American Tobacco, Mondelez,… & AB-Inbev where he met Nathan.
Nathan Axford has been designing brand strategies for 21 years, 17 of those on the corporate side starting at AB-INBEV & ending the journey as Global Marketing & Comms Director at Orangina Schweppes then DHL.
Olivier's & Nathan's work in the field of Neuro-marketing, Implicit Motivations & Decision Science lead to the creation of Beyond Reason - currently amongst Europe’s fastest growing neuro-marketing consultancies, servicing some of the world largest brands and agencies, on a domestic, European or global scale.