Founder & Managing Partner - Beyond Reason

Nathan Axford
Olivier Tjon

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About these speakers

Title of the Presentation

THE IMPLICIT INGREDIENT of RECORD BREAKING CAMPAIGNS

About the Presentation

3 cases. 

3 record breaking campaigns.

3 hands on demonstrations of the power of Beyond Reason’s Implicit method.

It it works for Volkswagen, Schweppes and Pepsico - it will probably work for you

Biography

Olivier Tjon is an expert in sharpening brand propositions to become highly effective. In the 90s he built a reputation with hallmark non-conventional projects for majors in the content industry : Universal, Warner, Sony Playstation. Followed by high profile brands: Virgin Airlines, Diesel Jeans, Coke Light, British American Tobacco, Mondelez,… & AB-Inbev where he met Nathan.

Nathan Axford has been designing brand strategies for 21 years, 17 of those on the corporate side starting at AB-INBEV & ending the journey as Global Marketing & Comms Director at Orangina Schweppes then DHL.

Olivier's & Nathan's work in the field of Neuro-marketing,  Implicit Motivations & Decision Science lead to the creation of Beyond Reason - currently amongst Europe’s fastest growing neuro-marketing consultancies, servicing some of the world largest brands and agencies, on a domestic, European or global scale.