Founder & Managing Partner - Beyond Reason | Meaningful Masters - Holistic

Nathan Axford
Olivier Tjon


About this meaningful track

Title of the presentation

The Holistic Holy Grail

About the presentation

Drink from the Holistic marketing cup, and live forever?

Is it that simple - or does decision science tell another story?


Olivier Tjon is an expert in sharpening brand propositions to become highly effective. In the 90s he built a reputation with hallmark non-conventional projects for majors in the content industry : Universal, Warner, Sony Playstation. Followed by high profile brands: Virgin Airlines, Diesel Jeans, Coke Light, British American Tobacco, Mondelez,… & AB-Inbev where he met Nathan.

Nathan Axford has been designing brand strategies for 21 years, 17 of those on the corporate side starting at AB-INBEV & ending the journey as Global Marketing & Comms Director at Orangina Schweppes then DHL.

Olivier's & Nathan's work in the field of Neuro-marketing,  Implicit Motivations & Decision Science lead to the creation of Beyond Reason - currently amongst Europe’s fastest growing neuro-marketing consultancies, servicing some of the world largest brands and agencies, on a domestic, European or global scale.


Read the interview with Nathan Axford!

Hoe ons onbewuste brein op de "koop"-knop drukt

Comment notre cerveau inconscient détermine nos achats


Watch the session on the Content Platform