Thematic Host Not for Profit

Lambert & Guests



Room 3


Sector Track Not for Profit

About this Sector Host


Nicolas Lambert is director of Fairtrade Belgium (previously known as Max Havelaar) since June 2016.  He is also professor of marketing at the Louvain School of Management (UCL).  Nicolas spent almost 20 years in various marketing positions in the FMCG sector both in Belgium and at European level, working for Unilever, AB Inbev and Heineken (Alken-Maes).  In 2010 he was voted Marketer of the Year by Trends and STIMA and Advertiser Personality of the Year by PUB and UBA. He worked as a strategy director at Darwin BBDO and as an independent consultant.  In this context he lead the communication strategy of ‘Mons, Cultural Capital of Europe’. He was president of STIMA in the period leading to the merger with IAB and BDMA to form BAM. Nicolas is married, father of Lucas (14) and Marion (12) and a proud citizen of his city of Mons, he loves travelling, reading and sings in a classical choir.

Nicolas Lambert is the Sector Host for the Not for Profit thematic stage 

The not for profit sector employs 500.000 people in Belgium or 13% of all employees. If you consider all the people paid directly or indirectly by the state, this amounts to 42% of all employees.
Whatever they are, these organizations need to have a purpose, define their value proposition and interact with their public…in one word, and there organization need marketing. Their marketers are part of the Belgian marketing community and, when ‘for profit’ companies are in search of a deeper purpose, maybe they can bring some inspiration to the party.



Sylvie Irzi

Sylvie Irzi - IPG Mediabrands BeLux

When marketing wants to save the planet



Zehra Sayin

Zehra Sayin -  Special Olympics

Ambition to challenge stereotypes 



Hilde Boeykens

Hilde Boeykens - SOS Kinderdorp 

S.O.S Children’s Villages when purpose meets creativity


Discover our new format on 5 & 6 December!