Nicole Reyes Guttmann

"Good users vs Bad users: How Contentsquare guides Proximus' website re-design"

Summary

Explore how we identified customer experience challenges, learned from our failures, and worked iteratively to improve. Through real examples, we’ll show how the ContentSquare tool provided actionable insights to shape our process and deliver impactful solutions.

Biography

Nicole Reyes Guttmann is a UX Designer with expertise in user-centered design and data-driven decision-making. Currently at Proximus, she enhances digital experiences for small and medium-sized businesses. With experience managing complex projects, Nicole combines empathy and collaboration to deliver impactful solutions. Beyond her professional pursuits, she is an ocean lover and freediver.