Associate Partner at IBM iX

Oana Maria



Bring REAL personalisation at scale

About Oana Maria

Associate Partner

Oana grew up in Romania, following an education in software engineering intertwined with her passion for sports. 

Her superpower is her people focus and building in empathy into her work. Her firm belief is that all relationships should be based on trust and transparency. We’re in a business that would not function without its’ people. Her mission is making her teams and clients successful above all else.

She’s a techie at heart that takes great pride in supporting customers redesign their businesses and solve strategic challenges. Coming from a technical background, she continues to be a firm believer that value for organisations and their customers is created through empathy. Has built her professional career at the intersection of technology services and the creative & media space. Partnering with purpose-driven brands across Retail, FMCG, Travel & Hospitality, Automotive, she’s been the catalyst of building technology platforms with a purpose and seeing meaningful results on an international level. All while ensuring the business of her customers is transformed to be more future-proof, that the vision, mission and strategic objectives live through every delivery.