Patrick Baertsoen & Femke Helon

"The Power of Print in a Digital World"

Summary

"The Power of Print in a Digital World" highlights the enduring relevance and unique value of print media alongside digital strategies.

We demonstrate, based on research, the effectiveness of print combined with digital media, followed by an in-depth exploration of how the tangibility and credibility of print create a deeper emotional connection with the audience and build brand trust.

Furthermore, we explore the synergy between print and digital media, showcasing a few successful integration campaigns.

We also look into the future of print, with innovations such as augmented reality, personalized print, and more sustainable materials.

This talk examines how print media remain valuable in an increasingly digital world and provides insights into how businesses can make these old and new media work together for more powerful marketing outcomes.

Biography

Femke Helon

Femke Helon is the co-CEO and co-founder of 3Motion, celebrated for its innovation in digital printing and visual communication. In 2023, 3Motion was honored as KMO of the Year by UNIZO, highlighting its industry leadership. Femke, recognized for her creative and people-first approach, received the prestigious Womed Award in 2020, celebrating her as a leading woman in business. Her commitment to sustainable practices and her ability to integrate traditional print with digital media have made her a respected voice in the industry. Under her leadership, 3Motion continues to push the boundaries of printing solutions.

Patrick Baertsoen

With 25 years of experience in branding, signage, and visual communication in the broadest sense, this expert brings a wealth of knowledge to the field. Their extensive background enables them to deliver impactful and innovative solutions across various visual communication projects.