About this speaker
Title of the presentation
TikTok for business: The baffling success and marketing power explained
About the presentation
TikTok is the most downloaded app worldwide, and yet the popularity of the app proves elusive for many people. What explains the worldwide success and what is the strength of TikTok as a marketing tool? This question will be answered during this session.
Paulo Lopes Escudeiro has worked in online media for over 16 years, including at RTL and Philips, and currently Director Brand Strategy at Creator Network. Creator Network is a 360 vertical video agency specialized in advertising and influencer marketing on TikTok. Since 2016 they have launched more than 300 campaigns on TikTok in Europe, and they have a European influencer network of more than 1,000 TikTok influencers.