Consumer & Customer Understanding | Consultant - Spencer Stuart



About this speaker

Title of the presentation

The da Vinci Growth CMO

About the presentation

Spencer Stuart and The Institute for Real Growth (IRG) interviewed more than 500 leaders worldwide about leadership and performance.

The study identifies a group of over-performing CMOs, whom we refer to as “da Vinci Growth CMOs.”

These high-performing CMOs understand that sustained business growth requires the organization to create value for all stakeholders,

and that human-centric growth strategies require both data and human creativity.

As part of our study, we identified the 10 most important CMO areas of experience and the five essential attitudes of overperforming marketing growth leaders.

While the 10 CMO experiences are possible menu choices the CMO may need to draw on based on the context of the business,

we have found that all five “da Vinci Growth CMO” attitudes are essential for every CMO to master.

These attitudes represent how CMOs approach their role and their interactions with peers, partners and all stakeholders to ensure Meaningful Marketing.


Philiep Dedrijvere is a member of Spencer Stuart’s global Consumer Practice, specializing in consumer products.

He brings years of experience working for consumer goods companies and private equity clients on board and C-level assignments.

He is also a member of Spencer Stuart’s Global Sales & Marketing Officer practice.

Before this, Philiep held a variety of marketing and general management roles at P&G and Coca-Cola.


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